Tuesday, July 18, 2017

Sumfest Beach Party kicks off Reggae Sumfest 25 in style

Robert Russell (left) and Josef Bogdanovich of DownSound Entertainment,
producers of Reggae Sumfest were in good hands with Beach Bunny Alicia
during the Reggae Sumfest Beach Party on Sunday, July 16 at Tropical Bliss.

Reggae Sumfest 25 got off to a sizzling start as the Beach Party at Tropical Bliss on Sunday, July 16 reached fever pitch. Dubbed ‘The Adult Playground’ the theme did not disappoint as patrons danced and vibed to the sounds of Coppershot’s Marc Chin and Cutty, Chris Dymond, Team Shella and Montego Bay’s Dexta Peppa and Jigga.

Patrons were not deterred by the rains as they turned the Tropical Bliss Beach venue into a dance floor and partied with the Sumfest Beach party hosts Yanique ‘Curvy Diva’ Barrett and Mz Lady Ice from Dexta Daps’ infamous Owner video. The night went into overdrive as the ladies put on a show that had entertained shocked and lived up to the ‘Adult Playground’ theme.

The selections were on point from the DJs as they had the patrons collectively dancing to the electric slide, bringing them through various eras and genres with smooth transitions to frenzy for Aidonia’s Yeah Yeah.  The party continued into the evening with the sounds of Maria Maria were mixed into DJ Khalid’s modern remake Wild Thoughts and expertly transitioned after a few mixes to Ding Dong’s Fling as the DJs delivered well rounded sets. By the approach of, midnight party goers were found prancing around the water swings and the Red Stripe swim up bar fully immersed in the party atmosphere and enjoying the vibes.

Josef Bogdanovich, CEO of DownSound Entertainment was pleased with the execution of the first event to kick off Reggae Sumfest 25 and expects the momentum to carry over into the other events leading up to the highly anticipated live shows on Friday, July 21 and Saturday, July 22.

“I was excited about the Festival before but after tonight I am even more energized about it. We wanted to bring to patrons a world class production complemented by quality entertainment and I think we achieved that with the Beach Party. The best sight to me was when the rain came and nobody moved! Everyone stayed and partied and the DJs and hosts were amazing. Tonight is an indication that Reggae Sumfest 25 will be one of the best we have had,” said Bogdanovich.

Reggae Sumfest continues today (Tuesday, July 18) with the All White party at Pier One, then the Sumfest Blitz Retro Block Party onWednesday, July 19 also at Pier One. The Heavyweight Soundclash will take over the same venue on Thursday night before Reggae Sumfest 25 culminates with two live shows on Friday, July 22 and Saturday, July 23 at the Catherine Hall Entertainment Complex, featuring the likes of Alkaline, Aidonia, Tory Lanez, Sean Paul, Mavado and Spice alongside a host of other top acts.  

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