Tuesday, July 4, 2017

Pepsi looks to Refresh Reggae Sumfest 25

 Dancehall artiste Beenie Man hung out with Mitch Watson, Marketing Manager at Pepsi Jamaica
 during the launch of Red Stripe Reggae Sumfest on Thursday, May 11 at Usain Bolt’s Tracks and Records. 

Pepsi Cola Jamaica has agreed to a new partnership with DownSound Entertainment, organizers of Reggae Sumfest, which will see the company supporting the festival for the next three years. The partnership was announced by DownSound Entertainment’s CEO Josef Bogdanovich ahead of the milestone 25th staging of Reggae Sumfest slated July 16 – 22 in Montego Bay.

Bogdanovich revealed that Pepsi has been a long time supporter of the festival and has signaled their continued support with a 3 year contract extension and believes the partnership will grow even stronger in years to come. “I think this speaks volumes on Pepsi’s belief in the festival and the re-energised direction it is now on. I feel good that such an international brand like Pepsi supports Reggae Music and Reggae Sumfest and I think they are a part of the corporate community who are now seeing the value and positive contribution of Reggae Music and festivals here at home,” said Bogdanovich.

Bogdanovich went on to express that he is proud to have sponsors such as Pepsi who support the vision of Reggae Sumfest and believes the new direction the festival is taking will contribute to the growth of the local economy.

Mitch Watson, Marketing Manager at Pepsi Cola Jamaica offers was proud to share that “since music remains an essential component of the brand’s DNA, it is only fitting for the brand to continue this long held relationship with the leading music festival in the country”. Expressing high expectations for the 25th staging of the now week-long festival, Watson expressed that Pepsi is hoping to “bring a renewed energy to the event and with our island wide promotion of the Pepsi Refresh Tour, we will be using the opportunity to promote the festival across the island”.

Tickets, season bands and Cabana packages for Red Stripe presents Reggae Sumfest are now available in ticket outlets island-wide and on  www.eventbrite.com. Patrons are reminded of the Drink Right policy which enforces “no ID, no liquor” as you must be 18 years and older to drink. Owned by Joseph Bogdanovich and produced by his company DownSound Entertainment Limited, the weeklong festival is staged in Montego Bay, begins on Sunday, July 16 with the Beach Party, the staple All-White Party at Pier One happens on Tuesday, July 18. Sumfest Blitz takes place on Wednesday, July 19 and the exciting Sumfest Heavyweight Clash will be held on Thursday, July 20 at Pier-One. The festival climaxes at the historic Catherine Hall on Friday, July 21 and Saturday, July 22 with live music featuring Jamaica's top music artistes.  

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