Mad Cobra is fired up about his performance at the 25th staging of Reggae Sumfest. Cobra insists that the Sumfest audience will be in for a treat as he’ll be bringing his greatest resource, that is, himself! He says, “I’ll be bringing ME. I’ll be doing me…bring people back to that nostalgic Dancehall, hardcore…at the same time aggressive but clean”.
The DJ, who was the first Reggae artist to top the Billboard rap singles chart, will take his fans on a musical journey through his catalogue of massive hits such as "Flex" which was a major crossover hit in 1992; that topped the rap singles chart, and copped a spot in the Top Ten on the R&B charts, and nearly did likewise on the pop listings.
In recent years, Cobra has been quiet on the music scene following his experience with bouts of violence to both his person and his home. Following his full recovery, however, Mad Cobra has been back to work, creating new music and is gaining ground on the music scene, earning him a spot on Night 2 of the Reggae Sumfest 25th year celebrations.
Following a 12 year hiatus, the artiste is looking forward to participating in this monumental staging of the festival. “Well, it’s a pleasure that’s long overdue. I see it fit to come and represent”. The artiste lauded the move Reggae Sumfest has taken to refocus the production on Jamaican music and talent. In regards to promoting our local acts, Mad Cobra simply says, “We must eat what we grow!” He is in full support of endorsing our Jamaican products; In this case, our home grown and Jamaican nurtured stars.
The artiste has cautioned young and eager persons who want to enter the world of Jamaican dancehall. “It does not make sense to chase the limelight; it’s wisest to just maintain your career. “Once you do songs with substance, people will always love it; you don’t have to be the headliner on a show to go and do your best.”
He went on to look within for inspiration, “What people look at as struggle, I look at as motivation.”
Tickets, season bands and cabana packages for Red Stripe presents Reggae Sumfest are now available on www.eventbrite.com and patrons are reminded of the Drink Right policy which enforces “no ID, no liquor”. Owned by Joseph Bogdanovich and produced by his company DownSound Entertainment Limited, the weeklong festival is staged in Montego Bay, begins on Sunday, July 16 with the Beach Party, the staple All-White Party at Pier One happens on Tuesday, July 18. Sumfest Blitz takes place on Wednesday, July 19 and the exciting Sumfest Heavyweight Clash will be held on Thursday, July 20 at Pier-One. The festival climaxes at the historic Catherine Hall on Friday, July 21 and Saturday, July 22 with live music featuring Sean Paul, Tory Lanez, Alkaline, Mavado, Queen Ifrica, Jah Cure, Sizzla and Christopher Martin among many others.