(left to right) Robert Russel and Joseph Bogdanovich of DownSound
Entertainment, Digicel Sponsorship Executive Andrew Brown, Jason Hall, Deputy
Director at JTB with recording artiste I- Octane at Jamaica House in Rio de
Kingston, Jamaica: The Jamaica Tourist Board has found its own way of cheering on the Olympic athletes in Rio de Janeiro while showcasing the very best of all things Jamaican.
As of August 10, the culture of Jamaica — through culinary offerings, exhibitions, arts and crafts, entertainment and vibe of the Jamaican people— has been on daily display at ‘Jamaica House’, based at the Prado Jockey Club in Gavea, Brazil.
With resident disc jockey Richard ‘DJ Narity’ Innerarity, the celebrations at Jamaica House have been described by BuzzFeed reporter Tamerra Griffin as “dutty wine-meets-samba with many sides of Red Stripe beer”.
I-Octane who performed on August 16 displayed great dynamism with an interactive, energetic performance. The Wine and Jiggle artiste utilized the high energy inside Jamaica House to prompt a Jamaica VS Brazil female dance-off which was well received.
Jamaica’s Ambassador to Brazil Alison Stone Roofe has been among the patrons at Jamaica House to cheer on Jamaica’s athletes. Jamaicans in Rio descend on Jamaica House each evening to celebrate together.
Prime Minister of Jamaica, the Most Hon. Andrew Holness and the Minister of Culture, Gender, Entertainment and Sport, Hon Olivia Grange who aided in the initial ribbon cutting of the event, have equally expressed pride and joy in the set up and activities at Jamaica House.
The venue mirrors a Jamaican entertainment village with black, red and green outdoor partitions, a grand Bob Marley painting, a Usain Bolt statue, all complimented by palms and wooden seats around the venue. The venue is completed by a wide screen on which the races are shown daily as well as a stage, all of which are a sleek replica of any Jamaican festival. The miniature track, astutely positioned on the grounds of the venue, has opened itself for numerous photo-opportunities.
Jamaica House begins at 6:30 each evening and will feature Reggae acts Nature for two nights, starting August 17. Also slated to perform are Luciano the Messenjah and Ky-Mani Marley on August 19 and August 20, respectively.
Thanks to Appleton Estate Jamaica Rum, Digicel, Red Stripe, and Sandals as sponsors, the Jamaica House initiative has successfully brought the essence of Jamaican “Yaad vibes” to one of the world’s largest gatherings with an authentic stage show set-up.
Sandals Resorts International’s Glenroy Walker and the Jockey Club’s Chef Kleger have been receiving splendid ratings from patrons on their extensive menu. This is particularly the case for the Jerked Chicken and Escoveitch Fish which have become a hit at Jamaica House.
Jason Hall, Deputy Director of Tourism, Cruise, Attractions and Events at the Jamaica Tourist Board, explained that the concept of Jamaica House is to spread the culture of the island nation to Brazil and to representatives of the 100's of countries visiting Rio for the Games.