Tuesday, January 26, 2016

Magnum Tonic Wine Goes LOUDER for 2016

The J. Wray & Nephew Limited produced and distributed Magnum Tonic Wine, the number-one selling tonic wine in Jamaica, deepens its 17 year-old partnership with Jamaican culture to kick-start the year, with a bold new LOUDER look for its label packaging.

“Magnum Tonic Wine has been impacting dancehall culture and more since 1999, and just like the industry players themselves, it is important for the brand to re-invent its image in keeping with the brazen and magnetic essence of the culture. We didn’t change the product’s liquid, but it definitely has aLOUDER look with the same great Magnum taste,” remarked Omar Palmer, Marketing Manager for Fortified Wines & Liqueurs at J. Wray & Nephew Limited.

In keeping with the charge of making the brand and our culture LOUDER, Magnum has incorporated the latest generation of Dancehall stars in their campaign. These music and contemporary dance acts include Devin Di Dakta, the current Mangum King of Dancehall, alongside dancers Sherine “Sher” Scarlett, the 2012 International Dancehall Queen, Nickeisha “Head Top” Haye, who was crowned 2013 St. Catherine Dancehall Queen, and the popular Renee “Six-Thirty” Mclean.

Palmer explains that the brand communication, with its new look, will empower consumers to strive for personal and collective excellence both inside and outside of dancehall. The brand’s refreshed image provides it with a greater ability to explore new opportunities and aspects of the overall Jamaican pop culture: “We definitely want all Jamaicans to be the best version of themselves daily, and live LOUDER in any of the many components of our country’s diverse contemporary cultural elements of music, fashion, food, theatre, and more.”

Dancehall fans are also in for a special treat, as the 2016 Calendar which features Jamaica’s favourite Television personality Yanique “Curvy Diva” Barrett. Her journey with Magnum started in 2011 when she became the 2nd host of the Magnum Kings and Queens of the Dancehall TV show.  The fashionable and captivating Curvy Diva is the face of Magnum 2016 “Go Louder” calendar which has received rave reviews.

Magnum Tonic Wine consumers can keep up with the brand’s new look and campaign in both traditional and digital media spaces, in addition to the explosive new season of the highly anticipated Magnum Kings & Queens of Dancehall.

Friday, January 22, 2016

Yanique Goes LOUDER With Magnum

Yanique “Curvy Diva” Barrett rolled into 2016 with a louder look with Magnum Tonic Wine. The radio and television host is the new face on the 2016 Calendar recently released. Fans can catch their "Curvy Diva" at seven spots across the island as she is set to stop in at select locations and autograph the calendars.

The pinup sees the sultry host of the Magnum Kings and Queens of the dancehall TV show in a captivating red two piece in a sizzling post atop music boxes. The calendar has been receiving tremendous support from the Magnum community.

“The response has been crazy, everyone has been asking where they can get it and I am getting a lot of love and positive feedback so I am really excited about it. I have actually never done anything like this before so I didn’t know what to expect but it came out really well, it is edgy, loud and sexy but it is powerful and classy as the crown symbolizes,” said Barrett.

“Magnum is always doing something new and that is something I really love about Magnum Tonic Wine. This year I am going Louder with Magnum. It is fresh and exciting and I am just excited as usual to be a part of bringing the whole experience together,” she concluded.

Her relationship with brand continues to grow since her introduction to the Magnum Kings and Queens of the dancehall show in 2011. Yanique has carved a space for herself in dancehall as fashionable, sexy and industrious as she continues to set trends with risque and "loud" fashion with each appearance on the show. “Every year the show seems to get better and better. I am usually a little worried before it starts because I wonder how we will top last year, but from the contestants to the production to the Magnum team, everyone steps up and delivers. So I just want to ensure I am delivering my A game as well and I will be mixing it up with my fashion so you can expect a few International pieces.   I have seen some of the new contestants and some of them seem like seasoned veterans so it’s gonna be another loud season.”

Fans can see Yanique on air again on Saturday, January 30 when the first audition show in the 2016 season of Magnum Kings and Queens of the Dancehall airs on TVJ. 

Thursday, January 14, 2016

Kurt Riley’s Jambe-An Riddim Taking Over

The Jambe-An Riddim produced by FAME FM Ace DJ, Kurt Riley will be featured as part of the 2016 Lotto Plus International Soca Monarch competition in Trinidad & Tobago.

The song Non Stop by T&T soca artiste Pternsky has been entered in the competition, an integral part of the carnival season which is heading into its semi-finals stage on Sunday, Janaury 17. The song is featured on the Jambe-An Riddim released in 2015 and being distributed worldwide by VPal Music.

“We thought that the riddim was very nice in terms of vibes, the melody, the instruments and the vibes it had”, states Keon Serrette, Pternsky’s manager & executive producer.

The Riddim also features the likes of Charly Blacks with his hit single Gal You A Party Animal, for which the video has released up close to 30 million views on YouTube. Dancehall singjay Movado is also on the Riddim with his hit track Goodbye to My Haters, a dancehall favorite at events.

“I’m very grateful for the response the Riddim has been getting. I really appreciate all the supporters especially the DJs around the world who has been playing it. It still has a far way to go so let’s do it one play at a time,” Kurt explains.

Since its release the Riddim has been getting rave reviews and creating waves in Columbia, Paraguay, and Chile and having a massive buzz in Europe and as far as Israel.

Jambe-An Riddim is expected to continue to move ahead this soca season as tracks such as Born to Wine by Shurwayne Winchester, Don’t Stop Wine by Camar and I Won’t Stop by Timeka Marshall are expected to be crowd favorites among soca enthusiasts.

Son of legendary producer Winston Riley, Kurt Riley eyes more productions on the horizon for 2016. Already in the works is The Journey Riddim which features Christopher Martin, Feluke and Richie Spice.  

Monday, January 11, 2016

Sean Paul Announces Full Speed 2016 Canadian Promo Tour

Jamaican dancehall, hip hop and reggae artiste, Sean Paul, will conduct his first tour for 2016 between March 11 and 30 in Canada.

The tour dates and places where he will perform include: Videotron Centre on March 11; Rousseau Arena, Boisbriand on March 12; Olympia Theatre, Montreal in Quebec City on March 13; Orchid Nightclub, Toronto on March 15; Club 77, Hamilton on March 16; Guelph on March 17, London Music Hall, London on March 18; Roxy's & Tonic Nightclub, Thunder Bay on March 20 in Ontario; Reign Nightclub, Winnipeg on March 22; Houston's Nightclub, Brandon in Monitoba on March 23; O'Brian's Event Centre on March 25; Conexus Arts Centre, Regina in Saskatchewan on March 26; Cowboy's Nightclub, Calgary on March 27; Ranch Roadhouse in Edmonton on March 28 and Club NV in Fort McMurray in, Alberta on March 30.

"We've enjoyed working with Sean Paul for years and are thrilled to bring him back to Canada," explained PDP Entertainment Group Representative, Pratik Ruparell.

According to the globetrotting star, he is excited about this upcoming tour. He said he always looks forward to performing for Canadians, because they understand the positive messages he tries to communicate through his music, and the settings at the upcoming locations will allow him to literally touch his fans.

“I have always had a great time in Canada. I have family there. In addition to that, they were the first international territory to big up my career before I broke internationally with songs such as ‘Gimme The Light’ in 2002,” Sean Paul said in a recent interview.

He further stated that Canada was like a second home to him. In 2002, it was the country where he began working extensively with a team of producers and choreographers from Toronto, namely Jae Blaze and Blaze Entertainment. They assisted him greatly in getting his singles globally recognized.

Sean Paul performed at the Montreal International Reggae Festival and Toronto Reggae Festival in August 2014. He recently participated in the 21st Conference of the Parties to the United Nations Framework Convention on Climate Change (COP21/CMP11) in Paris which featured world leaders and environmental activists from around the world.

Before touring Canada, Sean Paul will perform in Tel Aviv, Israel on January 23, 2016.