Friday, November 21, 2014

Raging Fyah Addresses Bullying in New Video

Following the fulfilment of their Destiny album, reggae group Raging Fyah is set to keep the musical flames ablaze with the upcoming release of their latest video, Brave. The video will seek to add a visual storyline to one of the group’s most powerful tracks yet, Brave which was featured on the Destiny album. The video was directed by local talent, Kyle Chin of Afro-Asain Productions and was released on Saturday, November 15.

The message contained in the visual presentation, is a cry to be brave in acting to stop cases of bullying, which is prevalent throughout Jamaican society. The plot follows the lives of two boys, Red and Leon and how they eventually find bravery to face their antagonists. Red bullies Leon, but he is being bullied at home by his father, who is being bullied at work by his boss. In an act of bravery, Leon saves Red from drowning and in turn Red finds the courage to support his antagonizing father and resolves his conflict with Leon.

Director, Kyle Chin explained how a closer look at the word ‘Brave’ brought about the concept.

“After thinking more about the meaning of the word Brave, along with Raging Fyah, we decided to speak about bullying and the cowardice behind that. We wanted to show how one can show courage by breaking the trend, by doing the right thing even when you have been wronged; ‘don't be stuck in your ways, just remember, you got to be brave,” said Chin.

The video was shot in Jamaica at select locations, such as Room 13 at the Edna Manley College of the Visual and Performing Arts which was the location where the band practiced in their formative years as students and features band members Kumar and Demar.

“To have shot the video at Room 13 is really a blessing as that location has a lot of sentimental value to this band. As for the video and the track, it is just showcasing another side of Raging Fyah. Lyrically it is a slower tempo than our other tracks and visually the message of anti-bullying is one which requires a lot of bravery, both to stand up to and to not victimize others,” said Kumar of Raging Fyah.

Brave comes straight from the recent album Destiny, which has exceeded the band’s expectations, locally and in overseas markets. Destiny is available for digital purchase through iTunes and Amazon. The video for Brave premiered on Saturday, November 15.

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