The quintessential tourist destination in the Caribbean is now home to another huge music festival.
Come October, Montego Bay will play host to another such festival with the staging of Soul in the Sun, a two day music Festival and a beach party on the Sunday featuring a slew of US based R&B icons enhancing an already robust entertainment calendar in Jamaica.
Soul in the Sun will see Keith Sweat, Johnny Gill, and 90s boy groups Dru Hill and Silk taking to the stage on Friday, October 10, the first night of the Festival. The excitement peaks on night two, Saturday, October 11 with Peabo Bryson, Regina Belle, Jeffrey Osborne, Freddie Jackson and Howard Hewitt expected to delight fans who are expected to pour into The Aqueduct in Rose Hall, venue for the event.
Junior Taylor, Managing Director of Complete Entertainment Services, organizers of the event, notes that the format of the festival was adopted from existing events but tweaked to suit a local audience.
“We saw how successful the Sinbad Soul Music Festival has been over the years, which was staged in Jamaica once during the 1990s and has been taken to a number of islands in the region, and we decided to stage such a festival here to offer this level of entertainment to persons who love this kind of music.”
And what of this stellar line-up?
“We really wanted to bring acts that were Jamaican favourites from the 80s and 90s,” Taylor states. “So we went for Freddie Jackson who has the hits like You Are My Lady. Jeffrey Obsorne is so loved here in Jamaica that we just had to bring him here for tracks such as On The Wings of Love, Shine On and more. Then we had to include Peabo Bryson and Regina Belle. Then once we spoke to Keith Sweat he suggested some of the other acts with whom he tours as part of a Men of Soul aggregation. We are extremely pleased and excited with what we have to offer at Soul in the Sun,” Taylor added.
He further explains that Montego Bay and The Aqueduct were chosen to host Soul in the Sun as they offer the best value for such a Festival.
“Montego Bay just has a vibe. It offers Jamaicans a chance to escape to the north coast and enjoy themselves while giving visitors that taste of Jamaican hospitality with a healthy dose of great entertainment thrown in for added value. The Aqueduct offers an intimate venue in a picturesque setting with the blue seas on one side, green hills on the other, and the old sugar ruins forming an impressive backdrop,” says Taylor.
Early bird tickets are available via the Festival’s website www.soulinthesunlive.com This offer will continue until Friday, August 22. Between Saturday, August 23 and Monday, September 1, the organizers of the event will offer presold tickets. Early bird tickets will cost US$60 for general admission and US$100 for VIP entrance. The cost of the tickets will increase by US$10 after this offer.
Taylor stresses that the October 10-12 dates were chosen in collaboration with the Jamaica Tourist Board to encourage visitors to the island during the Thanksgiving weekend in Canada and the Columbus Day holidays in the United States.