Tuesday, March 4, 2014

Etana brings, Thy Will Be Done Ft. Jo Mersa to the screens

Reggae sensation, Etana, is set for an International video release for her latest single, Thy Will Be Done featuring Jo Mersa, a prominent prospect from the Ghetto Youths International camp. The video according to director, Jeff Pliskin will be released in March.

The song speaks to several social issues that currently plague Jamaica and the need for solutions to address them in the society. The song takes on the theme of overcoming adversity, as it instils hope by reiterating the fact that justice will eventually prevail.

The video was shot at various locations around the island, including footage from Etana performing live at Ninja Man’s birthday bash at Turtle River Park in Ocho Rios. Other locations include a section of the St. Ann’s Bay Highway, the Rio Cobre Juvenile Detention Center and Majestic Gardens close to Three Miles. The video will also include footage from the Lion’s Den Studio, base of Ghetto Youths International, in Miami where Jo Mersa appears.

Jo Mersa is one of several young prospects working out under the Ghetto Youths International Label. Mersa in addition to housing a barrage of talent is also the son of the talented Stephen Marley. Though Jo Mersa may be a fresh face and voice in the industry, his captivating sound will see him quickly become a household name.

“After recording the song we felt it needed another voice and the producer, who works closely with the Marley family thought of none other than JoMersa.  After everyone was in agreement the song was born,” explains Etana when asked how the collaboration came about. 

“Mersa's lyrical prowess gave the song the right ingredients to help convey the message,” Etana said of the promising Mersa’s input for the song.

It was also Etana’s first time working with director, Jeff Pliskin of RaisedFirstPropaganda. The Reggae star explained Pliskin’s style being unorthodox but fitting to the message the song conveyed.
“His shooting style is way out of the box and real to life so I wanted to capture that realness to bring the topic of the song to life,” she said.

Etana came to prominence as a back-up singer for Richie Spice on the Spice in Your Life album tour of Europe and North America, in 2005. Her first hit came soon after, when she delivered the track, Wrong Address which she followed up with another hit Roots. In 2008 Etana produced her first album, entitled The Strong One, a title that also became an alias for the singer. Her debut album also earned her a nomination for the Music of Black Origin (MOBO) Awards in the Best Reggae category. Etana went on to produce another two albums, Free Expression in 2010 and Better Tomorrow in 2013.

The video for Thy Will Be Done will be released internationally to audiences in March.

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