The longest and biggest running well renowned party series in Jamaica and in particular Negril is set to kick it up a notch in 2011 with new added features and variables incorporated in the 11 year long event series.
In sticking with the theme for 2011, “Partying Internationally”, the promoters have romped up the 2011 edition by adding new events such as “Officially Diagnosed” from Mo-Bay and Kingston’s “Smudge” that encapsulates not just Jamaica, but North America and the Caribbean.
According to Darren Virtue, one of the brains behind the ATI party series, the event has gone global with the addition of parties such as “Naked” out of Miami, as well as the Trinidad Soca themed “Jokers Wild”.
“We definitely plan to party internationally this year, every year we aim to strengthen our brand and we want to move away from the stigma of ATI being a Kingston style party series coming to Negril, we want our patrons to enjoy what the world has to offer and so we have brought together the best promoters from Florida and right here in Jamaica to have the best party
experience during the holiday weekend.”
The ATI series, which is the brainchild of founder Alex Chin as grown from two parties back in 2000 to over eight events between Friday July 29 and Monday August 1.
The event has continued to grow from strength to strength with over 20,000 patrons venturing to the western side of the island to witness the world renowned party series the island has seen.
According to Chin, the venture has been an arduous and challenging one. “When we started with just Stages and Wild Sides we wanted to just keep and event so that we could leave Kingston and party in a different environment, now the brand has grown with the kind assistance of sponsors such as Appleton and the Jamaica Tourist Board and now we have the best of the best parties on our calendar and we intend to continue our tremendous growth as we evolve and bring new concepts to the table.”
One of the new concepts with which Chin speaks, is the return of the party slash stage show event dubbed “Heat Wave” which will feature live performances from Jamaican and Internationally acclaimed act Gyptian, IOctane as well QQ and many others.
The official Appleton Temptation Isle line-up is as follows, on Friday night Miami’s hottest party ‘Naked.’ On Saturday ‘Pretty in Pink’ returns in the day under the theme ‘Girl Power’ with ‘Colours’ the painted edition in the night. Sunday will see two ATI veterans ‘Wildsides’ in the day and ‘Stages’ in the night. The closing night will have three new events: ‘ Kingston's Smudge’ in the day as well as ‘Officially Diagnosed’ from Mobay and ‘Appleton Heatwave’
in the night.
Appleton Temptation Isle ATI Weekend LINE-UP
•Naked 'Miami's Hottest'
•Pretty in Pink ‘Girl Power’
•Officially Diagnosed - Mobays Finest