Friday, April 15, 2011

Guinness delivers 90 minutes of Greatness on DVD

The history-making Arthur Guinness Celebration which drew over 17,000 patrons to the National Stadium last October and which provided memorable performances by Wyclef Jean, Lady Saw, Wayne Wonder, Mavado and Freddy McGregor together, will be available on DVD this week.

The concert was part of a global celebration for Guinness founder Sir Arthur Guinness and was recognized with several awards and accolades including Event of the Year by the Jamaica Observer and Show of the Year by Excellence in Music Awards (EME’s).

Additionally, the epic, joint appearance by dancehall masters Beenie Man and Bounty Killer at the concert copped the EME Award for Most Memorable Performance for 2010.

International superstar Shaggy was impressed with the Celebration and lauded the concert citing it as, “one of, if not the best production ever done in Jamaica”.

Guinness, and Executive Producers TEAM Solutions, partnered with Phase Three Productions and Main Event Entertainment Group to plan and execute the tribute to Sir Arthur.

The concert was shot entirely in High Definition (HD) from a variety of cameras including a rarely used overhead camera mounted to a mini helicopter flying over the National Stadium. The cameras had total access to the concert venue and captured all the action on the stage, in the audience and behind the scenes.

This special DVD has now immortalized the significance of the Celebration locally, regionally and internationally. The professionally developed DVD boasts several bonus features to compliment the 90-minute show highlight package.

The bonus features include the Arthur Guinness Toast hosted by deejay/comedian Iceman, testimonials on greatness by well-known Jamaicans, Guinness international commercials and more.

Guinness Brand Manager Gary Dixon said the DVD will be a reward for Guinness consumers when they buy a Guinness six-pack at selected supermarkets and retail stores island-wide. “We’ll also be giving away copies of the DVD on our Guinness Caribbean Facebook page and at our weekly Guinness-sponsored events such as Happy Thursdays,said Dixon.

Facebook fans will have an opportunity to win copies of the DVD and premium Guinness Swag by participating in quizzes and other interactive promotions.

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