Thursday, September 3, 2009

Dancers take the spotlight In The Dance


Local TV Programme set to be broadcast to CARICOM & Worldwide TV audiences

Local television audiences have been sent into frenzy by In The Dance, Jamaica’s newest entertainment television show. Caribbean audiences are set to join the excitement when the programme is broadcast in other Caricom territories later this year.

One of the only TV shows presenting the Jamaican dancehall culture in its truest form, In The Dance places viewers squarely into the dancehall space giving them a full and engaging experience. Since its debut this summer on CVM-TV, the show has already generated great buzz by featuring several of the most popular entertainers and dancers in the first 6 episodes.

In the Dance was conceptualized by Executive Producer Chris Smith, a Jamaican-born entertainment industry entrepreneur, based in Canada, who is the manager of an impressive roster of internationally acclaimed artistes, including Nelly Furtado, Tamia, FeFe Dobson and Courtney John.

In The Dance came out of Smith’s conviction that Jamaican music and culture is this country’s biggest commercial products. The show is the realization of his vision to raise the bar in the presentation of one of our greatest natural resources to local and international television audiences. Smith, who grew up in St Mary also sees this show as his way of giving back to the rich culture that nurtured his own love for music, and gave him success in the industry.

“Our goal is to extend the popularity of the show by capitalizing on the interest & fascination that the world has with the Jamaican dancehall scene,” said Smith commenting on the plans to take In The Dance to overseas markets. In The Dance will be a strong cultural export from Jamaica as the show is now being shopped to TV stations in the CARICOM region. Discussions are at advanced stages in Trinidad, Barbados and other islands. Longer term plans are in place to take In the Dance to USA, Canada and another 150 countries in Africa, Europe, and Asia.

Hosted by Yanique Barrett and Stone Love’s DJ Diamond, the central focus of In The Dance is the immensely talented dancers who have been recruited from the producers’ visits to dances across Jamaica. Popular dancers such as Global Bob, Stacy Fyah, Mad Michelle, Keiva, Rae Rae, Famous, Fluffy Krissy, and new dancehall Queen Latisha are also featured on the show. Filmed in the heart of Spanish Town the Japanese dance group Japan Squad as well as MOB from Kingston, and the Spanish Town Dance Troupe, winners of the 2009 JCDC World Reggae Dance Championships, have also appeared on the show.

“With all new projects it is exciting to see when others fall in love with and share your dream,” said Chez Gayle, Managing Director of 21 Home Entertainment.

“We are only halfway through Season 1 and the momentum for the show has picked up much faster than we had anticipated. Everyone who has been exposed to the show – viewers, sponsors, the entertainment fraternity and potential broadcasters overseas – have unreservedly expressed their interest and enthusiasm for In The Dance.”

In addition to the dancers, viewers also want to see their favourite artistes, and many have already appeared on the show. Angel, Tarrus Riley, Konshens, Raine Seville, Jah Cure and Bugle have all performed In the Dance, and artistes such a Munga, Leftside, Ding Dong and RDX are due to make their appearances on the upcoming episodes.

In addition to the featured artistes’ performances, another of the more popular segments in each episode is the appearance of the In The Dance Girls - Danielle, Saskia and Christina – who create another level of excitement with their dance routines featuring hype choreography and dancehall fashion. The show also highlights 10 hot dance hits with a special twist; instead of previewing videos, the dancers perform to these hit songs.

In The Dance is broadcast every Friday at 9:30 pm on CVM-TV. Tapping into the internet community, In the Dance episodes will also be re-run online at www.inthedanceshow.com, and fans can follow the show at Twitter@inthedanceshow.com and on Facebook.

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