Saturday, May 17, 2008

Fashion Blocked Montego Bay

Western Jamaica got a premier serving of the trendiest and hippest fashion affair, Fashion Block Montego Bay, on Saturday May 3, cost free. Over 10,000 massive came out to view this phenomenal occasion, courtesy of international fashion expertise of the Saint International team.
“The Menswear fashions were a big hit with the audience, as well as the Dexter Pottinger’s Digicel couture pieces,” said a satisfied Deiwght Peters, CEO of Saint International. “It was also much bigger than the previous ones, with over 12,000 high energy persons witnessing the iconic event”.

Fashion Block is normally accommodated over the Easter weekend but this year’s event was not at all affected by this change. “I think the timing this year made this year even better than the previous Fashion Blocks we’ve had in Montego Bay. And the support received from their business sector, especially those on Gloucester Avenue, truly propelled the success of this year’s event,” commented Peters.

Always equipped with his eye for talent, Peters also grasped the opportunity to recruit two new young ladies (Melanie Ribbe and Ann Marie Lumsden), and were offered Saint Contracts right then and there. Peters hopes to groom into the success stories of top international model Canise Campbell, who won the very first Faces of Summer competition and was discovered in Montego Bay.

Next year, Fashion Block Montego Bay will be an even grander spectacle and is anticipating getting even more support from the business sector of Montego Bay. With the rational and objective of introducing Western Jamaica to local designers, Fashion Block Montego Bay is indeed becoming a worldwide calendar event, and this year, it also marked the countdown of Saint International’s flagship event, Style week, which is scheduled to take place on Thursday, May 22 – Sunday, May 25.

Source: NIA Concepts

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