Saturday, May 17, 2008

DeMarco – A Battle Savy Soldier

The haunting melody of Fallen Soldiers is still topping the charts with Duppy Know Who Fi Frighten breaking records in its rise to the top. And now, Sort Dem Out is a clear warning that DeMarco has become a dancehall star.

Twelve months ago, DeMarco was known more for his beats than his rhymes, but his collaboration with Star Kutt and subsequent synergy with Juke Boxx Productions has launched his career to a whole new level. The combined management team introduced the multi-talented artiste to the US based independent label, Koch. Koch boasts an eclectic list of acts but has a keen interest in urban reggae, signing acts like Sean Kingston, Foxy Brown and recently, DeMarco. The lucrative deal guarantees DeMarco world-wide distribution through global giant, Universal.

From an outside view, it may seem like an overnight success, but for DeMarco, the recognition is fair reward for years of dedicated effort. While living briefly in Baltimore and New York, DeMarco worked at odd jobs, struggling to earn money to buy equipment for his studio piece by piece building beats more for credit than cash. Before releasing his breakthrough hit, DeMarco collaborated with both hip hop and dancehall stars including Missy Elliots’ Soul Diggaz, Styles P of The Lox, Free from 106 and Park, Hot 97’s Jabba and Bounty Killer.

Anxious to step out from behind the mixing board, DeMarco returned to Jamaica and voiced on tracks such as Our World with Elephant Man, Kings and Queens with Sizzla and Face Life with stable mate Busy Signal. Each track became more popular than the last, leading to the solo efforts that launched him as a star.

Boosted by the phenomenal success of repeated hits, DeMarco is in demand as a live performer, touring across the Caribbean, the Atlantic and North America. His live presentation is full of the energy that distinguishes his potent and socially relevant songs.

Years of efforts in the trenches, experience on both sides of the microphone and a solid management team have all laid the foundation for DeMarco to launch a long term solo career. His immediate goal is to release his debut album amidst a hectic touring and production schedule. But, DeMarco is undaunted by the challenge, because challenge is his greatest inspiration.

Source: Juke Boxx Productions

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